Alex Bould works with large tech corporations to shorten their time to market. Working in the San Francisco Bay area, he leads enterprise-scale Agile transformations to help solve billion-dollar problems. In this interview, he talks about how what differentiates market leaders from market followers – and how this is changing. For the longest time, the pursuit of efficiency and productivity has dominated the landscape – higher efficiency and productivity leads to lower costs and lower risks for greater scale. As the marginal return for increased productivity diminishes – the landscape is now shifting – it’s shifting to one where the companies that can outlearn their competition will dominate.

Recently he and I worked together to bring Transactional Competence™ into his work with Western Digital Corporation. Western Digital is a Fortune 200 American computer data storage company. Alex is helping companies enter a new era where developing their fitness in how to think accurately is a core competency for any business operating at scale. He also addresses how the speed with which stuff gets done or where hard problems get handled creates a lot of room to move freely in an organization.