As a serial success in the startup space, Dan Murhpy has turned his attention to getting companies to the point of what he calls “just add water,” specifically, working to reduce the cost of scaled growth. While many startups struggle with similar breakdowns, Dan shares a set of practices and techniques to introduce new ways of operating that consistently reveal opportunities for course correction toward the ultimate aims. He addresses how Transactional Competence™ helps him produce the type of thinking, practices, and environment, which are be best suited to satisfy the aims of any organization.

His current primary focus is Hi Marley, a software startup that has developed an intelligent conversation platform designed for the Insurance ecosystem. As the head of Product Development, he holds a concern for the fitness of the entire organization and the effective deployment of their resources. He works with their senior leadership team to deal with the natural transition of a startup from working “in the business” to working “on the business.” He helps deal with the breakdowns that reveal themselves on the journey to a high performing organization.