Melissa Baer earned a university education in marketing and business and was raised on an organic farm. She's an uncommon hybrid of 'stilettos and rubber boots' weaned on her father's mantra that without money in the bank, you can't make a difference. She's battled both business and health challenges only to discover peace, satisfaction, and vitality through the study of transactional competence.

You'll hear her speak about the profound impact of coming to understand the Influence Ecology mantra: You're Always Transacting.